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As the industry pressure intensifies, the packaging and printing industry and paper packaging manufacturers also face the problems of industrial restructuring and transformation and upgrading. The vast packaging and printing enterprises can find solutions and countermeasures only by seeing the trend and developing the basis and target.
Personalized customization and short order will gradually increase market share.
Due to the differences in individual demand and consumption habits, the personalized demand for packaging and printing will increase. Similar to fast food products, agricultural and sideline products, because of the product itself to the freshness, transportation distance required products, will produce more short orders, urgent orders.
This new form is a new challenge to all aspects of printing, but it is also a new opportunity. In addition, the rapid development of digital printing technology has contributed to this demand.
Packaging function upgrade.
By attaching variable information codes to packaging materials, using electronic tags, smart labels and new material applications, we can do quality safety supervision, logistics inquiry and traceability. The variable information code can also enable the packaging to have unique identity card, and integrate into the Internet of things, big data, make network management possible.
The realization of intelligent packaging can make the information transparent, which is helpful for customers to understand the relevant information of the goods purchased, which is conducive to the enterprise's publicity of itself and products. At present, there are more novel technologies in the industry, such as the smart labels for real-time monitoring functions on perishable items.
Innovation in packaging design.
Through the automation, digitization, intellectualization and informatization of paper packaging processing technology, the improvement of packaging quality, the improvement of function and the optimization of cost are used to meet various packaging requirements. Many packaging and printing enterprises have set up their own design and research centers, and increase their investment in the design and innovation of product structure and appearance.
But it should be noted in design innovation, Chinese enterprises still have a long way to go, should strengthen to companies such as Japan, Korea, Taiwan, communication, learn their innovation mechanism and design idea.
Green, environmental protection, sustainable development become the trend.
In the process of packaging and printing, the waste discharged into the air, water and land is attracting more and more attention from the government, society and packaging and printing practitioners. All over the country have introduced pollution charges standards, these standards and laws and regulations, can help and guide the packaging and printing enterprises to take the sustainable development path.
Of course, this is both a huge challenge to packaging and printing companies and a new opportunity for its transformation and upgrading.