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Commodity paper packaging as a continuation of product design has become a basic element of commodity marketing.Creative classic packaging has become the simplest and most effective way for enterprises to promote brand value.
Classic Case 1: Chanel No 5 Perfume
Perfume bottles make art
In May 1921, when the perfume creation ShiEn Dennis bao will he invented many perfume appear in front of chanel lady let her choice, chanel lady did not hesitate to choose the fifth paragraph, the worldwide now chanel No.5 perfume.However, in addition to the unique smell, really make chanel
No.5 perfume the aristocracy "in the" perfume noble is that doesn't look like a perfume bottle, like a bottle instead of creative packaging.
Lady chanel, a designer of fashion designers, was inventive in the chanel No. 5 perfume bottle."My aesthetic views are different from those of others: others are afraid to add up, and I subtract
them."The design concept, make chanel No.5 perfume bottles simple packaging design in many beautiful perfume bottles of heavy and complicated, become the most bizarre and alternative, is also one of the most successful model.Chanel No.5 in the gemstone cutting in the form of a square bottle cap, transparent crystal shape, simple lines, become a new aesthetic concepts, and quickly captured the consumers.Since then, chanel No. 5 has been selling for more than 80 years in the world.
In 1959, chanel No.5 perfume bottles with its exhibit unique modern beauty won the title of "outstanding contemporary art", the ranks of the museum of modern art in New York City at the exhibits.
Chanel No 5 is a real art.